Course curriculum

Introducing the principles behind building your Employer Brand and how these could be further applied within your Recruitment Marketing Strategy.

  • 1

    Employer Branding - Concept Presentation and Impact

    • Introduction

    • What is Employer Branding?

    • Tools to Measure Impact

    • Employer Branding Best Practices

    • Employee Value Proposition

    • Employer Branding Strategies in Practice

    • Find Out More!

    • Employer Branding Quiz

    • Rate this course

Course Reviews

5 star rating

Employer Branding course

Ruxandra Botescu

super useful for all peoples at their first mission as Employer Branding responsible. Interactive content, very well structured with many useful and inspirin...

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super useful for all peoples at their first mission as Employer Branding responsible. Interactive content, very well structured with many useful and inspiring concepts. And lots of best practices shared. congrats for the program

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5 star rating

Great course!

Ana Krasovschi

The concept is complete, covering the entire range of useful info, to the point, adapted to today's world, synthetic, but containing relevant and sufficient ...

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The concept is complete, covering the entire range of useful info, to the point, adapted to today's world, synthetic, but containing relevant and sufficient details. Modern, friendly language.

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Instructor(s)

CEO and Founder

Adrian Cernat

Talent Acquisition expert. CEO and Founder of the SmartDreamers Recruitment Marketing Automation platform.

Product Learning Lead and Technical Project Manager

Andra Iliescu

SmartDreamers Academy Project Manager and content creator for all things technical.

Product Marketing Lead

Ovidiu Mihai-Marginean

SmartDreamers Product Marketing Manager. Passionate about human-centred marketing and design thinking.