Course curriculum
Learn the basics of building a solid Recruitment Marketing Strategy.
-
1
The Principles Behind Building your Recruitment Marketing Strategy
-
What is Strategy in the Context of Recruitment Marketing?
-
Where/How do we Engage? Why is it Cool & Effective to do Recruitment Marketing on Social Media?
-
Target Profiles. Is there a Difference Between Blue Collar and White Collar?
-
Mix & Match. Open Positions vs Awareness Campaigns
-
What Key Performance Indicators are Important for your Recruitment Marketing Strategy?
-
Recruitment Marketing Strategy Quiz
-
-
2
Recruitment Marketing Channels - Pinning Down the Basics
-
Difference Between Social Media Channels, Niche Channels and Job Boards
-
Geography
-
Structure per Channel
-
Recruitment Marketing Channels Quiz
-
-
3
Targeting Parameters
-
Audience Research and How to Use it in Targeting your Campaigns
-
How to Use Targeting to Make your Recruitment Marketing Strategy More Efficient
-
Example of Solid Targeting Parameters
-
Targeting Optimization
-
Remarketing
-
Targeting Parameters Quiz
-
Rate this course
-
Instructor(s)
![](https://import.cdn.thinkific.com/228958/MULsaOe6QleKNxsDcaNe_Tarina-100.jpg)
Head of Recruitment Marketing
Tarina Pop